BRAND STRATEGY & SPECIAL PROJECTS
YJOS partners with brands and talents on high-stakes collaborations, experiences and projects : from creative ambition to activation
People need good news. And brands have the power to create it.
Not in 2050. Now.
Why now?
The most desirable brands are those that turn their convictions into visible, concrete actions.
YJOS supports cultural, sports and impact-driven projects that require creative vision, coordination and execution.
What makes a brand desirable is what it chooses to stand for — and who it chooses to stand with.
Who we are
YJOS designs and structures projects that teams, organisations or talents cannot carry alone.
High-visibility, often cross-functional, often unconventional projects: brand × NGO partnerships, cultural initiatives, special sports projects, impact-driven collaborations, major events. Projects that often lack the time, structure or dedicated leadership to exist internally.
We step in from creative ambition through to activation.
Meet our founder
Faustine Lubart
An expertise built at the heart of the most demanding Luxury Houses.
For over 8 years at LVMH, I built brands, led international projects and designed high-visibility experiences for Parfums Givenchy, Dom Pérignon and Hennessy. I directed the Moët Hennessy France partnership for the Paris 2024 Olympic Games.
And I realised one thing: the most ambitious projects are often the hardest to bring to life. Because they sit at the intersection of multiple teams, multiple stakes — and require a level of leadership that organisations don't always have the capacity to mobilise internally.
That's where YJOS comes in.
Turning actions into positive signals
Our services
Structuring coherent collaborations.
Aligning image, partners and execution.
Ensuring uncompromising delivery.
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For brands that want to turn an intention into a concrete project.
Brand Strategy & Positioning: You need to clarify your positioning, structure your brand platform or define your collaboration strategy. YJOS advises and delivers a clear, actionable vision.
Special Projects & Major Collaborations: You are developing an ambitious project — a major event, a brand-artist partnership, an impact-driven initiative, or a collaboration with an NGO or institution — but do not have the internal resources to lead it. YJOS manages end-to-end: strategy, stakeholder coordination and operational deployment.
Fractional Head of Brand & Fractional Partnerships Director: Your teams are under pressure from a launch or lack the resources to lead a high-stakes cross-functional initiative. YJOS integrates into your organization to structure and deliver the project.
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For talents from the world of craft and excellence who have built something rare — and want to choose who they share it with.
Image & Positioning: Define or refine your image, identify what makes you unique and build a strategy that's true to who you are.
Development & Partnerships: Identify collaborations that make sense, structure and negotiate them to drive you forward.
Two poles.
One conviction.
A brand only becomes desirable through what it embodies.
A talent only grows by choosing the right projects.
YJOS creates and structures these collaborations.
Contact
If you have a project to bring to life, let's talk.