YJOS

BRAND STRATEGY & SPECIAL PROJECTS

YJOS supports brands on impact partnerships, collaborations and high-stakes projects: from creative ambition through to activation.

Let's start a project

People need good news.

And brands have the power to create it.

Not in 2050. Now.

Why now ?
Noise has drowned out meaning.

People are turning away from news that feels too anxiety-inducing.

They expect brands to take real, visible action, yet they feel brands don't communicate enough about their commitments.

This is exactly where YJOS steps in.

What makes a brand desirable is what it chooses to stand for, and who it chooses to stand with.

Our Approach

YJOS designs and leads partnerships between brands and impact-driven organizations.

At YJOS, we believe in a different kind of desirability: one that is culturally meaningful and genuinely useful.

Collaborations that root a brand in culture while delivering impact that is real, verified, and communicated over time.

Not promises. Proof.

Making commitment inspiring. Making impact culturally visible.

Meaningful actions create the most powerful signals.

YJOS sits at the intersection of premium cultural desirability and real environmental impact.

Working with YJOS also means supporting a good cause: 1% of our revenue is donated to the association YouCare.

Our Services

You want to invest in impact. YJOS turns it into a brand asset.

Sourcing, vetting and negotiating with the right field partner takes time you don't have. YJOS handles it end-to-end: identifying a legitimate partner, shaping a project that's desirable and true to your brand, and building the business case to get it approved internally.
YJOS works hand in hand with your chosen partner and your existing agencies (PR, media, events) to bring the idea to life. We lead the process end-to-end: briefing teams, signing off on each milestone, managing the partner relationship, and stepping in whenever a decision needs to be made.
Once live, YJOS remains the guardian of consistency: every public statement gets signed off before release, every milestone gets verified, and a calendar of key moments keeps the story alive throughout the year. YJOS makes sure the narrative keeps building, year after year.

High-stakes projects, often cross-functional and unconventional, involving multiple partners and multiple layers of execution. YJOS works from creative ambition through to activation.

The Founder

Faustine Lubart

Expertise shaped at the heart of the world's most demanding luxury Houses.

Over 8 years at LVMH, I built brands, led international projects and delivered high-visibility experiences for Parfums Givenchy, Dom Pérignon and Hennessy, and directed the Moët Hennessy France partnership for the Paris 2024 Olympic Games.

At YJOS, I apply that same expertise to impact partnerships: building projects that stay true to your brand's desirability, with commitments that are verified and measurable.